As a recognized leader in the direct sales industry, James Christiansen has achieved tremendous success in several network-marketing companies. While he has consistently grown large organizations and reached top earning levels, James recognizes that most companies and their compensation programs are geared toward the top distributors versus the hard-working distributors new to the industry.
Seeing the need for a new model that would favor the success and achievements of these distributors, James also began to examine industry trends with the idea of creating an opportunity different from anything else available. He knew that this new opportunity would require a vastly improved compensation model. The antioxidant and energy beverage markets were the perfect elements around which to create such new opportunity.
James approached his friend Richard Kelly, Southern California businessman with extensive financial resources and detailed his ideas for a new venture. Richard immediately recognized the validity of James' initiatives and they moved quickly to bring their new vision to fruition.
The first task was to appreciate what was missing in the health and wellness market and vastly improve upon the current offerings. The KonaRed™ Coffee Cherry was a perfect selection due to its extremely high antioxidant content and because it was virtually unknown in the marketplace. James and Richard also decided to formulate the initial products around functional energy drinks due to the burgeoning share of energy products in the market. In addition, Brunswick Labs' certification cuts through the vagueness often seen in the direct selling industry regarding Total ORAC.
After further examining some of the industry's top compensation plan, James and Richard selected the most profitable elements and crafted the most distributor-friendly plan available today. As word of their new venture spread throughout the industry, numerous industry icons and leaders committed to join due to the attractive compensation model, the remarkable and category-creating product lines, the commitment to distributors and the company's youthful brand and energy.
The founder's commitment and passion for the health and wellness industry culminated in the most potent ingredients and exquisite product design. The work and effort was complete with the birth of XOWii's Functional Energy Drinks.
XOWii , which means "life" in ancient Greek, offers an opportunity that encompasses all aspects of life. This includes health, vitality, energy, youth, compensation, lifestyle freedom and a commitment to the success of the individual.
XOWii redefines a purpose driven company. We are driven by the prospect of setting records in the direct sales industry by raising the benchmarks for product quality and effectiveness. We are driven to become a phenomenon by allowing distributors to manage and drive the effort through unbridled levels of customer support.
Value to the customer is what our value system is all about. Satisfied customers lead to distributor growth and corporate expansion. XOWii Products are impeccably designed with effective levels of the best nutritional ingredients. We are a health and nutritional platform designed to offer a broad spectrum of unique products that stand alone in their category and develop life and vitality through their daily use.
The XOWii team is a year ahead of the current plan at all times. Our vision is to be at the forefront of the health and wellness industry, led into the future by an executive team that is experienced and seasoned.
